GROUPMUSE
Groupmuse is a platform that supports classical music house parties. Hosts volunteer, are matched with musicians, and can invite friends and members of the groupmuse community to share in the experience.
Design Solution Details
Streamline & Clarify
- Shorten onboarding and log in
- Split account creation and reservation flows
- Revised share buttons
- Updated trust language
Add Delight
Created Virtual Hat to allow online payees to participate in the hat-passing experience at the events.
ExpandFunctionality
Added Global Navigation to support missing functionality:
- Settings
- Help
- Log Out
Revised Onboarding & Log in
Streamline & Clarify:
- Shorten onboarding flow from 4 screens to 2 screens
- Centralize sign up and log in options to increase discoverability
Revised Event Pages, Sharing & Navigation
Streamline & Clarify:
- Relocated and redesigned misunderstood share button
- Added day of the week to improve date scanning
- Clearly explained confusing pay now/pay later messaging
Expand Functionality:
- Added global navigation to aid app flow
- Included missing functions: Help, Settings, Log Out
Revised Account Creation & Reservations
Streamline & Clarify:
- Split account creation from reservation flow to improve conversion
- Moved optional phone number to post-reservation to shorten reservation flow
- Added clarifying language about community trust to encourage information sharing
- Spelled out multiple benefits of supermuser membership to increase subscriptions
Revised Pay Musicians Flow
Streamline & Clarify:
- Added pre-selected amounts to reinforce minimum
- Post payment, now show amount paid and add more option
Add Delight:
- Added virtual hat to mitigate awkwardness for online payees
- Included applause sound clip to play when hat is passed
