Groupmuse is a platform that supports classical music house parties. Hosts volunteer, are matched with musicians, and can invite friends and members of the groupmuse community to share in the experience.
Design Solution Details
Streamline & Clarify
Shorten onboarding and log in
Split account creation and reservation flows
Revised share buttons
Updated trust language
Add Delight
Created Virtual Hat to allow online payees to participate in the hat-passing experience at the events.
Expand
Functionality
Added Global Navigation to support missing functionality:
Settings
Help
Log Out
Revised Onboarding & Log in
Streamline & Clarify:
Shorten onboarding flow from 4 screens to 2 screens
Centralize sign up and log in options to increase discoverability
Revised Event Pages, Sharing & Navigation
Streamline & Clarify:
Relocated and redesigned misunderstood share button
Added day of the week to improve date scanning
Clearly explained confusing pay now/pay later messaging
Expand Functionality:
Added global navigation to aid app flow
Included missing functions: Help, Settings, Log Out
Revised Account Creation & Reservations
Streamline & Clarify:
Split account creation from reservation flow to improve conversion
Moved optional phone number to post-reservation to shorten reservation flow
Added clarifying language about community trust to encourage information sharing
Spelled out multiple benefits of supermuser membership to increase subscriptions
Revised Pay Musicians Flow
Streamline & Clarify:
Added pre-selected amounts to reinforce minimum
Post payment, now show amount paid and add more option
Add Delight:
Added virtual hat to mitigate awkwardness for online payees
Included applause sound clip to play when hat is passed